Cows at Point Reyes

Hi, I'm James.


I'm a product leader and entrepreneur who is passionate about leveraging the power of networks to better understand the world and improve peoples' lives. You can contact me at lastname dot firstname at gmail dot com, or follow me on Twitter at @jimmyeatcarbs.

Photo of me

This photo of me was taken by
my talented stepdad, Tim West.
I currently lead product and measurement at ACRONYM, where my team and I are building some pretty amazing tools to effectively measure and optimize ads against Donald Trump in the upcoming Presidential election.

Before ACRONYM, I spent six years at Facebook, where I was the first Product Manager supporting Civic Integrity in the 2018 midterms, did early work on misinformation detection systems, and spent a year building the future of online-to-offline advertising. Before that, I gained some notoriety as the "Facebook embed" in Donald Trump's 2016 campaign, proving that both things and people are capable of great change.

While I spent the last three years in San Francisco (the last of which I was grateful to live with my little brother in an epic apartment in the Mission), COVID has convinced me to join the ranks of digital nomads while we wait for the world to settle. Before SF, I spent a decade in Washington, DC, and grew up in Middle Tennessee, where my family still lives.

In my free time, I'm a voracious reader, n00b marathon runner (2 marathons in 2020!), photographer, solo world traveler, dabbling yogi, festival junkie, and novice Judoka. I'm also a novice student of Taoism and Buddhism, and focus most of my energy trying to embody my favorite passage from the Tao Te Ching to mixed success:

Do you have the patience to wait til your mud settles and the water is clear? Can you remain unmoving til the right action arises by itself?

Email me at lastname dot firstname at gmail dot com